"Today, the average person will be exposed to more than 64 hours of out-of-home messages per year. This is why digital out-of-home (DOOH) media is changing the traditional media mix..." - ScreenMedia Daily, February 2011

“Our research suggests that brands and investors see digital-out-of-home as the next frontier in media, similar to the early days of radio, cable and the Internet.” - NetWorld Alliance Media, 2010

According to Arbitron, "More than 70% of the U.S. population, or 181 million people, have viewed a digital video display out of home in the past month, while 52% of the population, or 135 million, have viewed a digital video display in the past week. Digital video in public venues reaches more Americans each month (70%) than video over the internet (43%) or Facebook (41%)"
- Arbitron Digital Place-Based Video Study - May 2010.