"It's really an advertiser's dream."

Scott Birnbaum, Vice President of Samsung Semiconductor's LCD business.

Digital Signage

Digital signage is a specialized form of broadcasting in which video or multimedia content is transmitted to a niche audience over the internet. This content is then displayed in public places for advertising, informational and entertainment purposes. A digital sign consists of a remote accessed computer or playback device connected to a large, bright digital screen, notably an LCD.

As a robust technology, digital signage can then provide multiple rich media messages on a minute-by-minute, hourly or weekly programmed schedules, with real time updates to regional preferences, lifestyles, buying patterns and any other issues key to connecting with customers, such as local events and weather conditions outside the venue.

Facial Recognition

Facial recognition technology is a software system that identifies humans by using a biometric system to detect and analyze a person's facial characteristics when captured by cameras placed in a public place.

Eyeris TV™ uses high-resolution wide dynamic range (WDR) cameras that collect and deliver valuable data reports to advertisers about their audience viewership metrics including: Gender, Age group, Average viewing time, Total number of viewers and many more. Eyeris Networks' audience measurement technologies comply fully with privacy laws worldwide.

This form of audience measurement is indisputably considered the most accurate means to measuring any advertiser's campaign by delivering the most accurate and comprehensive suite of audience metrics.

Learn more about how you can have your own digital signage advertising franchise.